Media and press

This page collects the record. Every podcast, every published article, every stage and every registered work, each one linked to the source so anyone can check it.

The short version

Chuck Thokey is the founder and CEO of TOP REP Sales & Leadership Training. He began his career as a flight test engineer at Bombardier Learjet in Wichita, Kansas, moved into home improvement selling, and served as VP of Sales at American WeatherTECHS before founding TOP REP. He trains roofing, exteriors and home services sales teams to diagnose objections rather than rebut them, and he has taught that method on 50 recorded shows, in 6 bylined articles for Roofing Contractor, and from stages including the International Roofing Expo and Qualified Remodeler TOP 500 LIVE. He lives in Dayton, Ohio.

Press and podcast hosts are welcome to use that paragraph verbatim. For a photograph, a longer biography, or booking, see how to reach me.

Podcast and interview appearances

50 recorded conversations, 2018 to today. This list is more complete than the one published on the TOP REP site, which counts 38 — a re-audit in August 2026 surfaced 12 further appearances and corrected four dates. Where a date is shown as a dash, the recording is confirmed but the publication date is not.

EpisodeShowHostDate
He Grew A Company To $220MHome Service ExpertTommy MelloJune 19, 2026
Zero In On Your Team’s WeaknessesTactics by SiroJake CroninJune 1, 2026
With James Freeman and Alex LindusPower100 PowerChatGreg CummingsMay 29, 2026
With Austin Killian and Alex MarckPower100 PowerChatGreg CummingsMay 28, 2026
Chuck Thokey with Top RepChristian Contractor PodcastMarch 6, 2026
How to Dominate the TradesScale With SpeedVictor RancourDecember 30, 2025
How to Close 50% of Your Roofing LeadsProLineJohn DeLaurierOctober 19, 2025
Debunking Sales Myths, Transforming Sales TeamsFounders FutureJae EncarnacionOctober 17, 2025
Why Owners Fail When They Keep Doing SalesBuild to WinBuilder PrimeSeptember 5, 2025
Episode 24 — Founder of Top RepThrough The NoiseTrevor SteelAugust 29, 2025
Stop Settling for Average SalesThe Home Service HustleJonathan BannisterAugust 22, 2025
Episode 265 — 3 Mindset ShiftsRoofing SuccessJim AhlinJuly 22, 2025
A Day in the Life of Chuck ThokeyA Day in the LifePower100June 26, 2025
Episode 110 — How Experts Build Sales TeamsAscend Digital PodcastAscendMay 21, 2025
Episode 17 — High-Performance Sales CultureThe Best SellersDoug DvorakMay 11, 2025
Featured InterviewPower100 FeaturedGreg CummingsApril 14, 2025
With Brian GottliebPower100 LIVEGreg CummingsMarch 3, 2025
Top Rep Podcast, uncutBig J OKCJeremy MitchellDecember 19, 2024
Episode 1895 — Training vs CoachingLevel10 Contractor DailyRichNovember 13, 2024
Episode 47 — Unleashing Sales PowerRainmaker For ContractorsOctober 2, 2024
Sales Mastery with Chuck ThokeyIn The FoxholeChanowsky and SchroederSeptember 19, 2024
Episode 8 — From Top Rep to Top TrainerRILLA LABSSebastian JimenezJuly 17, 2024
Break Through $5 Million in RevenueContractor RadioJim JohnsonNovember 9, 2023
Episode 67 — Humble, Hungry and SmartThe Big Fish CaresBenny FisherMay 5, 2023
Number 14 — Communication BreatheBusiness On PurposeBarry BarrettMarch 7, 2023
Optimizing Contractor SalesMission ControlAscendFebruary 23, 2023
Episode 222 — Roofing Sales RoleplayHook Better LeadsTim BrownFebruary 10, 2023
Recruiting, Rebuttals, RetentionContractor AppointmentsConners and WarrenMay 17, 2022
Episode 89 — The Missing Piece to Getting the Best ROIRoofing SuccessJim AhlinMarch 1, 2022
Episode 69 — Adjust Sales Process to Lead SourceRoofing SuccessJim AhlinOctober 4, 2021
Train, Inspire, PerformLeapLeapJuly 21, 2021
The Sales Team BlueprintLeapLeapJuly 8, 2021
Episode 155 — The TOP REP Sales SystemThe Roofing AcademyJune 16, 2021
Episode 140 — How to Win at Retail Roofing SalesThe Roofing AcademyMarch 8, 2021
How To Build and Manage A Sales TeamThe American ContractorJohn DyeFebruary 11, 2021
Scale and Manage a $100M+ Sales TeamThe American ContractorJohn DyeJuly 7, 2020
Lesko Talks Windows, Episode 20Door and Window MarketJim LeskoDecember 19, 2018
Roofing Sales Coach Reveals the Mental Trick Closers UseHook AgencyTim Brown
How to Sell More Fence Jobs Than Ever BeforeFencingLaunch
Roofing Sales Expert — Chuck ThokeyThe Roof Store
How to Re-Engineer Your Home Improvement Sales Process and WinHatch
Mastering Sales Excellence — keynoteConcrete Growth
TOP REP Training and BluePagesPro UniversityImprovifi
Chuck Thokey interviews Sean WinkleContractorCoachPROChuck Thokey hosting
Transform Your Sales StrategyIn the FoxholeChanowsky and Schroeder
Why do people come to work?ContractorCoachPRO
Podcast Episode 2ServiceLegend
Episode 7 — Sales, Top Rep, Marketing and LeadsHard Media Podcast
Number 14 — What is Communication BreatheBusiness With PurposeBarry Barrett
How to Close 65% Sales For Home ServicesPhlash ConsultingJuly 29, 2024

Published articles

Six articles written by Chuck and published under his byline in Roofing Contractor. Each link below goes to the individual article rather than to an author index.

ArticlePublicationPublished
Selecting a Business CoachRoofing ContractorSeptember 30, 2024
What to Look for in a Good CoachRoofing ContractorJanuary 22, 2024
4 Tips for Roofing Contractors to Develop a Winning Sales PresentationRoofing ContractorDecember 10, 2018
The ‘Game Changer’ to Win the Roof SaleRoofing ContractorDecember 10, 2018
Your Roofing Company’s Bell Curve and 2018 Revenue GoalsRoofing ContractorMay 14, 2018
How Using the ‘Prospect Experience’ can Raise Closing Rates and PricesRoofing ContractorJanuary 31, 2018

The complete author archive lives on the Roofing Contractor author page.

Coverage written by other people

These are articles about Chuck, not by him. They are listed separately on purpose — a credibility page that blurs the two is not doing its job.

ArticleWritten byPublished
Roofing Contractors Complete TOP REP Sales TrainingRoofing Contractor staffMarch 16, 2022
Chuck Thokey Gives You the Keys to Ultimate Sales LeadershipCass Jacoby, RoofersCoffeeShopNovember 8, 2021
Top Roofing Sales CoachesHook AgencyDecember 25, 2024
Chuck Thokey: Train, Inspire, PerformLeapJuly 21, 2021
From Aerospace Engineer to Home Services Sales GuruDennis Yu

Most-watched training

Ranked by views, across his own channel and guest sessions on other people’s channels. View counts were verified in August 2026 and will drift.

SessionChannelViews
3 Estimates Should NOT be an ObjectionRoofing Insights27,899
When a Prospect Wants 3 Estimates (Here’s What You Do)My channel26,796
How to Handle Price Objections and Still Close the SaleMy channel12,048
Roofing Sales Roleplay Formats and ExamplesHook Agency11,323
How to Sell ANYTHING to AnyoneMy channel9,005
The Best Response to ‘I Need to Get 3 Estimates’Contractor Dynamics7,907
How to Close 65% Sales For Home Services?Phlash Consulting7,614
Roofing Sales Training — Increase Your Closing RateContractor Dynamics7,089
Objection Handling: Your Price Is Too Much!My channel5,484
FULL Objection Breakdown: I Need To Think About ItMy channel4,388
He Grew A Company To $220MTommy Mello4,132
LIVE Objection Handling: I Need to Sleep On ItMy channel3,965
Financing: 3-Steps to Close Retail Roof SalesThe STRONG Roofer3,874
How To Sell ANYTHING To Anyone — Full MasterclassMy channel3,403
The Closing RoadmapHook Agency2,686

The three estimates objection alone accounts for 62,602 of those views across three channels. That teaching is collected on the three estimates page.

Speaking

  • International Roofing Expo 2026 — “Close Like the Pros: Unlock the Power of Closing with Clarity, Confidence and Control.” The session page came down when the event microsite retired.
  • Qualified Remodeler TOP 500 LIVE 2024 — “Keys to Holding Sales Reps Accountable,” day two, October 28 to 29, 2024, Las Vegas. Speaker clips from day two.
  • Concrete Growth — “Mastering Sales Excellence,” a recorded keynote.

Talks, formats and booking details are on the speaking page.

Credentials of record

Each of these is a public record a stranger can pull up.

  • TOP REP — United States registered trademark, Reg. No. 7,557,419, registered November 5, 2024, Class 035, owned by Thokey Marketing LLC.
  • Complete Field Guide to Successful Sales Leadership — Blooming Twig Books, June 18, 2026, 224 pages, ISBN 978-1-61343-190-0. Foreword by Brian Gottlieb. Catalogue record at Open Library.
  • Selling Education and Educating Sales — Archway Publishing, 2016, ISBN 978-1-4808-3514-6, co-authored with Brian L. Gross. Publisher listing for the 2016 book.
  • Professional’s Sales Manual for Home Improvement — United States Copyright Office, Reg. TX0008607118, registered June 28, 2018, sole author Charles W. Thokey.
  • Selling Education and Educating Sales — United States Copyright Office, Reg. TX0008727307. This is the record that ties the name Chuck Thokey to Charles Walter Thokey.

Details on all three works, including who wrote which foreword, are on the books page.

What is deliberately not on this page

An award described elsewhere as a 2024 Top 500 honour for sales coaching does not appear here. It was a callout from the stage at Qualified Remodeler TOP 500 LIVE, not an issued award, and nothing was ever announced. The speaking credit is real and is listed above. The award is not, so it is not claimed.

Booking and media requests

For training, speaking, podcast guesting or press, use the contact page. Company programmes and pricing live at TOP REP Sales & Leadership Training.

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