I speak to rooms full of contractors and sales leaders about the part of the job nobody enjoys: the moment the homeowner says no.
No theory decks. I bring the actual language — what to say, why it works, and what happens in the homeowner’s head when you say it. Audiences leave with things they can use on the next appointment, not a framework they will forget by Friday.
Talks I give
- The Five Objections — every stall a homeowner raises, what each one actually means, and the language that moves past it.
- Why Your Best Closer Is Capping Your Growth — for owners who are still the top salesperson in their own company.
- Keys to Holding Sales Reps Accountable — accountability that improves performance instead of driving people out.
- The Four Buyer Types — why one pitch closes some homeowners and loses others.
- Training vs. Coaching — most companies buy the wrong one, and it costs them a year.
Recent stages
| Event | Session | When |
|---|---|---|
| International Roofing Expo 2026 | Main-stage session EX10 | January 20–22, 2026 · Las Vegas |
| Qualified Remodeler TOP 500 LIVE 2024 | Keys to Holding Sales Reps Accountable | October 28–30, 2024 · The Cosmopolitan, Las Vegas |
| American Contractor Summit | Sales leadership session | — |
| Owens Corning OCU Live | Sales training and consulting | — |
Podcasts and long-form
Thirty-eight recorded conversations since 2018. The one people bring up most is sixty-nine minutes with Tommy Mello on The Home Service Expert, on how he built a company to $220 million.
Booking
For speaking, podcast guesting, or media, reach out through TOP REP and it comes straight to my team.